Write out a clear description of a dog wellness app. 2. Write out a clear description of your primary target market. 3. What is/are your supply chain(s)? Describe the distribution process and who is/are your end customer(s). 4. What is Omnichannel Marketing (McKinsey Report), explain your omnichannel strategy. a. Select the optimal set of channels b. How does each channel fit with your product/service? c. How does each channel fit with your target market? Who is each channel targeting? 5. Explain what the user/customer journey/experience should be for each customer segment with each channel.